On September 27, Linglong Tire announced that it had reached a strategic cooperation with Real Madrid, a world-renowned top football club, and officially became its global partner!
Moving forward together and witnessing the glorious moment together
According to the cooperation agreement, Linglong Tire will be deeply involved in Real Madrid's events, brand promotion and other fields, and through innovative cooperation models, jointly create a series of exciting sports marketing activities.
Wang Feng, Chairman of Linglong Tire, said: "We are very honored to join hands with the world-renowned Real Madrid Club and formally establish a strategic partnership. This not only demonstrates the outstanding strength and wide recognition of the Linglong brand on the international stage, but also marks another solid step forward in our internationalization journey. We firmly believe that with the strong combination and unremitting efforts of both parties, we will jointly witness and create more glorious moments and bring unprecedented surprise experiences to users and fans around the world.”
Gathering strength to deliver green value concepts
Linglong Tire, as a green benchmark in China's tire industry, has long been committed to integrating environmental protection concepts into the entire chain of product design and manufacturing, leading the industry to develop in a more low-carbon and environmentally friendly direction. At the same time, Real Madrid, as an evergreen tree on the green field, is not only famous for its superb skills and brilliant records, but also for its club culture that actively delivers happiness, health and positive energy, winning hundreds of millions of loyal fans around the world.
The cooperation between the two parties is not only a gathering of the power of two major brands, but also a resonance and practice of the concepts of green, low-carbon and sustainable development. Linglong hopes that by cooperating with Real Madrid, a top global club, it can establish a green brand image on a global scale, enhance its brand influence, and deeply root the concept of safe, high-value products and the vision of environmentally friendly and sustainable development in people's hearts.
The two parties will jointly advocate green travel, promote a low-carbon lifestyle, lead consumers and all sectors of society to pay attention to environmental protection, use practical actions to reduce the burden on the earth, and light up a better future with green.
Global brands, blooming brilliantly on the world stage
Linglong Tire continues to deepen its presence in the European market. Linglong Europe has achieved mass production and signed a global official tire partnership with Chelsea FC. This cooperation with Real Madrid is another masterpiece of Linglong's global market layout, demonstrating the company's confidence and sincerity in serving global users and deepening market exchanges as a global brand.
With the official launch of the cooperation between Linglong Tire and Real Madrid, the two parties will embark on an exciting journey together. This latest collaboration with Real Madrid underscores Linglong’s goal to position itself as a leading player in the global tyre market. By leveraging the immense popularity of football and the widespread appeal of Real Madrid, Linglong is not only boosting its brand visibility but also fostering a deeper connection with consumers worldwide.
As the company continues to expand its footprint, it is clear that strategic sports partnerships will play a vital role in driving Linglong’s global growth and cementing its reputation as an international brand.
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