On January 12, the groundbreaking ceremony of the Wanli Tire Cambodia production base under Guangzhou Industrial Investment Holdings Group (GIIHG) was held in the New Bavet Special Economic Zone in Svay Rieng Province, Cambodia. After the completion of the entire base, it will be able to produce 10 million semi-steel radial tires and 1.2 million all-steel radial tires annually. It is not only the first overseas project of Wanli Tire, but also a key step for GIIHG to accelerate its globalization strategy and actively participate in the high-quality construction of the "the Belt and Road".
Creating an overseas benchmark for intelligent manufacturing
The production base laid this time was built by Wanli Tire and was divided into two phases. The investment in the first phase is approximately US$239 million, covering a total area of approximately 32 hectares. After it goes into production, it will have an annual production capacity of 6 million semi-steel radial tires.
According to the plan, the base will build an overseas benchmark for China's intelligent tire manufacturing, promote the realization of digital management, automated production, and intelligent operation of the factory, and focus on energy conservation and consumption reduction in response to local market demand, to achieve personalized product customization and other special needs. At the same time, relying on the implementation and construction of this project, Wanli Tire will promote further cooperation with the local government and enterprises in Cambodia, enhance the international brand image and reputation of GIIHG, and further enhance the competitiveness and influence of Chinese tire brands in Southeast Asia and even the world.
Sun Chanthol congratulated Wanli Tire on the successful establishment of its first overseas factory in Cambodia. He pointed out that under the Belt and Road initiative, the relations between Cambodia and China are close and friendly, and various large-scale investment projects are emerging and progressing in an orderly manner. The local functional departments will maintain a positive and professional attitude and fully support the construction of Wanli Tire's production base in Cambodia.
In his speech, Wang Wenbin said that Cambodia has unique advantages in rubber resources. The close connection between Chinese tire companies and the local rubber industry can not only help transform tire resources into high-value-added tire products, but also is expected to open up the upstream and downstream industrial chains with tire manufacturing as the hub. The Chinese Embassy in Cambodia will create a good environment and favorable conditions for Chinese companies to steadily advance the construction of the "industrial development corridor".
Accelerate the overseas layout of the industrial chain
As a core enterprise of the automotive parts sector of GIIHG and one of the largest radial tire manufacturers in South China, Wanli Tire has insisted on using technological innovation as an engine to drive the company onto the fast track of high-quality development in recent years.
On the one hand, Wanli Tire continues to improve the quality of its technology and products, accelerates production capacity expansion, and provides strong support for the accelerated development of advanced manufacturing. At the end of 2024, Wanli Tire's Guangzhou Conghua Phase III project was officially put into production. The project's production capacity will reach 30 million tires per year, making it one of the largest single tire factories in China.
On the other hand, Wanli Tire has further accelerated its pace of expansion in the international market, laying the foundation for promoting the high-quality "going out" of its brand and production capacity.
Behind the establishment of Wanli Tire's overseas factory is the active efforts of GIIHG to continuously strengthen the overseas layout of the industrial chain and enhance its international operation capabilities.
The official foundation laying ceremony of Wanli Tire's first overseas factory in Cambodia is not only a milestone in Wanli Tire's overseas development, but also an important step for GIIHG to deepen international cooperation and promote high-quality development.
In the future, GIIHG will continue to seize strategic opportunities and overseas opportunities to help enterprises occupy a more advantageous position in global competition, create a "win-win" layout that conforms to the global industrial chain, and achieve greater breakthroughs in deepening overseas markets, global industrial competition and mutually beneficial cooperation.
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