Recently, Qin Long, chairman of Sentury, announced that the first batch of tire products from the company's Morocco factory officially rolled off the production line. This marks that after successfully operating two intelligent factories in Thailand, Sentury has jumped out of Southeast Asia, where China's tire production capacity is increasingly concentrated, and successfully realized "Going Global 2.0". With this important move, Sentury has further improved its global production capacity layout and realized the global production capacity "golden triangle", which is of great and far-reaching significance for steadily advancing the company's "833plus" strategic goal and enhancing its industry status.
From the start of construction on October 21, 2023 to the start of production on September 30, 2024, it took only 11 months for Sentruy to successfully build an intelligent manufacturing factory with an annual output of 12 million high-performance passenger car tires. As the largest foreign investment project introduced by Morocco in 2023, the Sentury Morocco factory has been highly valued by the governments of China and Morocco. Both China and Morocco have established the Sentury Morocco project as a model project and provided multi-faceted support for the promotion and construction of the project.
This time, Sentury's fourth smart manufacturing factory in the world is praised by the industry as the "Sentury Magic Factory in Morocco". It has been continuously optimized in terms of equipment selection, process layout, system integration, etc., and its level of intelligence has been continuously improved. It may become a new benchmark for intelligence in the tire industry, and represent the further consolidation of China's leading position in intelligent tire production in the global overseas development. Sentury's Morocco factory is currently the only tire company in Morocco, representing the level and capabilities of China's first-tier tire smart manufacturing and a typical example of the "new quality productivity" of China's tire industry going overseas, bringing one of the world's most advanced intelligent tire manufacturing factories to Morocco.
Sentury's high-quality, high-performance tire products are sold well in more than 150 countries and regions around the world, and order demand continues to be in short supply. The Moroccan factory will achieve large-scale production in 2025, and it is expected to release 6 million to 8 million units of output throughout the year. The current intended orders have far exceeded the planned production for next year.
The official operation of the "Sentury Magic Factory in Morocco" will further consolidate the company's foundation for participating in global competition and provide strong momentum for the company to realize its corporate vision of "creating a world-class tire brand and becoming a world-class tire company". At the same time, it is expected to continuously enhance the voice and appeal of Chinese tires and even China's new quality productivity in the global market.
DLFTECH is a professional equipment marketing & service company built by a senior R&D and marketing team in the tire & conveyor belt equipment industry. Benefiting from the rapid follow up of the international rubber industry's process re-engineering and the demand for industrial intelligence, DLFTECH, the best of the best, has rapidly developed into a new star in the international rubber machinery industry.
If any tire or conveyor belt industry customers need such as electron beam irradiation system, tire mold laser cleaning system, green tire separant auto sprayer, etc., please feel free to contact info@delphygroup.com.
