On April 7, Pirelli celebrated the 20th anniversary of its industrial layout in Shandong Province, China. After 20 years of development, the group currently has 3 factories in Shandong Province and employs more than 5,000 people.
Marc Tronchetti Provera, Executive Vice President of the group, said: "Since entering China in 2005, Pirelli has achieved remarkable development achievements. We are very proud of this and sincerely invite governments at all levels, Chinese high-quality customers and all employees to join us in this celebration."
During the 20 years of deep cultivation in the Chinese market, Pirelli has built a solid network of partners and laid the foundation for future development by continuously investing in this most dynamic and important automotive industry market in the world.
Since entering the Chinese market, the group has adhered to the strategic concept of "localized production to serve the local market" and has always resonated with this booming market.
In China, Pirelli has always taken cutting-edge technological products as its core competitiveness. These innovative achievements have benefited from in-depth original equipment cooperation with international and local high-end and prestigious automobile manufacturers, especially new energy vehicle companies, and have reached end consumers through a mature distribution network covering the whole country with more than 3,000 retail outlets.
Pirelli has achieved remarkable success over the past 20 years. In the future, the company will continue to take root in China and deepen its roots in China, seize new opportunities brought by China's high-level opening up to the outside world, continue to increase investment, and work hand in hand with industry partners to grow together.
During the anniversary celebration, Pirelli will fully demonstrate its glorious development process over the past 20 years through the four core pillars of its industrial culture: technological innovation, technological research and development, brand building, employee care and social participation.
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